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Only Bad Retail Is Dead
Retail Pamela Neferkara Retail Pamela Neferkara

Only Bad Retail Is Dead

While it’s true that many physical retail stores have shuttered lately, it’s also true that brands have prospered. Consumers are coming back to shop, but the bar is even higher. Do you know what it takes to win in this new landscape?

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Leading by Leaving
Pamela Neferkara Pamela Neferkara

Leading by Leaving

So often we are told as leaders that we need to “lean in”, but sometimes, the best way to lead is to leave. I’m sharing the story behind why I stepped down from a leadership role and why it was the right thing to do for the organization.

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Take A Walk With Me
Pamela Neferkara Pamela Neferkara

Take A Walk With Me

What does a hike have to do with your DEI policy? I recently took a walk in the woods which turned out to be a strong metaphor the meaning of inclusion in the workplace. Read on to find out why.

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The Assumptions We Make
Pamela Neferkara Pamela Neferkara

The Assumptions We Make

I was recently part of a group conversation where we were discussing “articulating your value.” … One young woman had developed an impressive framework to illustrate how she thinks about her value value proposition. She shared it with the entire group which elicited many “oohs” and “aahhs”…all well deserved, because it was outstanding work…. And then, one person made a remark that stopped me dead in my tracks…. “Did you develop this yourself? Or did somebody help you with this?” … I just have to talk about the assumptions implied by this question.

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Successful Single Mothers
Pamela Neferkara Pamela Neferkara

Successful Single Mothers

Most everyone I know wants to be both the best employee they can be and the best parent their child needs them to be. Too often, these goals are in conflict and even more so as a single mother.

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Everyone: Continue to Speak Up!
Pamela Neferkara Pamela Neferkara

Everyone: Continue to Speak Up!

Here we are with the dog days of summer upon us. Scorching days, breezy nights, just like every year….hold up! It’s not every year, is it? Time continues to march on, but along the way, let’s not take our eyes off of the prize.

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How To Speak Up
Pamela Neferkara Pamela Neferkara

How To Speak Up

As someone who spent over 30 years in corporate America and often found myself to be the only woman and the only African-American in meeting after meeting after meeting, I want to talk to other African-Americans who find themselves in the spotlight right now. If there are others reading this, I invite you to do so, but I wanted to be clear to whom these thoughts are addressed.

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Digital Has Risen
Pamela Neferkara Pamela Neferkara

Digital Has Risen

This is the second in a series of articles discussing what is essential for brands and retailers to consider as they navigate a post-pandemic world. In my first article, I covered several phenomenon I expected to see as a result of the pandemic. One trend I mentioned was the likelihood of consumers questioning their shopping habits leading to overall lower consumption.

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There Is No Going Back: The New Retail
Pamela Neferkara Pamela Neferkara

There Is No Going Back: The New Retail

What is essential for brands and retailers to consider as they navigate a post-pandemic world? As society slowly re-opens, brands will have to re-think retail in a world still full of uncertainty.

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Be a Baller When You Travel
Pamela Neferkara Pamela Neferkara

Be a Baller When You Travel

You’ve done the work, aced the interview and gotten the job. Next? Your first business trip! During my 30+ years in corporate America, I have traveled to 39 of 50 states and internationally across Western Europe, Africa, China and Japan. There is an art and a science to traveling for business and I’m here to break it down for you!

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The Art of the Business Dinner
Pamela Neferkara Pamela Neferkara

The Art of the Business Dinner

As any boss lady knows, sometimes the REAL meeting is the night before or the evening after—NOT in the boardroom. Often, your best deals and greatest progress happen in a setting where everyone can feel more relaxed. Don’t let an evening of small talk and wine throw you off your game. It might be a dinner, but you need to be all about your business. Here is how to show up and stand out!

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From Just A Dream to Reality
Pamela Neferkara Pamela Neferkara

From Just A Dream to Reality

Part of growing up is being able to support yourself and sometimes provide for others as well. In other words, we need a J-O-B! However, that reality doesn’t mean it has to be only work and no fun! In fact, the more you love what you do, the more likely you will be successful and happy doing it. But all too often, we find ourselves working just to get by.

So, how does your job life go from dream to reality?

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