Pamela is an experienced independent board director and brand leader. To the boardroom, she brings a relentless focus on the consumer, a unique combination of strategic brand management and retail/ecommerce expertise and success as a mentor to senior leaders across a spectrum of industries. She is the Founder and Principal of Elmira Street Associates, LLC, a consulting practice focused on governance, brand strategy and angel investment.

Pamela is the sole Independent Board Director, an audit committee member and an advisor to the CEO of Hanna Andersson, an ecommerce retailer of children’s apparel. Pamela provides guidance on brand building, talent, partnerships and influencer and celebrity endorsements.

Pamela serves on the Main Street Hospitality Group Advisory Board (which functions as the BOD), a family-run boutique hotel owner & operator. She is also on the board of a non-profit health care organization which operates nine clinics throughout Oregon and Southwest Washington where she Co-Chairs the Governance and Equity Committee and was appointed to the Executive Committee. Previously, she was the sole Independent Director for Cover FX Cosmetics, an L Catterton investment.

Pamela serves as an advisor to the board and senior leadership of Genesco, Inc (NYSE:GCO) as a member of their Digital Advisory Panel. She is also an advisor to Overtime Select, an elite High School Girls’ basketball league.

Formerly Vice President of Retail Brand Marketing for Nike Inc’s $15B North America Region and a former GM for nike.com, Pamela architected Nike’s shift to ecommerce which grew from $200M to $1B in revenue over a 5-year period. During her career at Nike, Pamela helped establish the Jordan Brand; led the Nike Global marketing efforts in its international expansion of ecommerce including Japan and China; and led the Nike retail brand function in Western Europe where she managed a $150M/€193M annual budget and led a multi-cultural team of 150 employees.

Throughout her career at Nike, Pamela was an advocate for employee life balance. She was the first single parent ex-pat at Nike and a leader of Nike’s largest employee affinity group, The Black Employee Network.

Affiliations

__Woman of Influence Award 2024, Portland Business Journal

__Founding Member, Extraordinary Women on Boards (EWOB)

__Member, National Association of Corporate Directors, 2018-Present

__Graduate, Corporate Director Academy by Maggie Wilderotter, 2022

__Board Chair Emeritus + Founder, Nike Wing Women Alumni Network

Education

MBA Marketing Full Fellowship

Whitman School of Management

Syracuse University; Syracuse, NY

B.S. Business Administration Magna Cum Laude

Strome College of Business and Dominion Scholar

Old Dominion University; Norfolk, VA